IT Cosmetics

I led the research, layout, and look development for the inaugural It Cosmetics CGI campaign and packaging launch in Asia. Using Cinema 4D and Octane, I engineered a series of organic, 3D-rendered "blobs" that visually represented the brand’s signature skin-glow aesthetic across hero imagery and gift set packaging. I strategically iterated on lighting and texture by balancing matte and high-shine finishes while prioritizing skin-tone prominence to align with regional market preferences. By utilizing procedural deformers, I ensured each hero asset was unique, creating a premium and cohesive visual hierarchy for the brand’s best-selling products.