Sisleÿa

The purpose of these creatives was to adapt global brand assets into high-performance digital ads that resonate with the US luxury skincare market. By focusing on a single-product hierarchy for the Sisleÿa line, the designs delivered immediate clarity and faster user engagement. I included impactful text overlays and anti-aging themes to lower consumer barriers, which positioned the product as a non-invasive alternative to medical treatments.

This visual strategy directly contributed to a 644% YoY increase in orders and a 79% reduction in CPA by establishing trust through benefit callouts and social proof.