Sisley Newsletters

I designed a series of high-performing emails that paired Sisley’s luxury aesthetic with clear results-driven layouts. By focusing on clean visual hierarchy and product benefits, I created a consistent look that made it easier for customers to shop. This approach helped the brand beat its seasonal sales targets while keeping the premium feel our audience expects.

Boosted Seasonal Sales: I helped drive a 24% increase in monthly revenue through high-conversion Black Friday and Cyber Week designs.

Increased Order Value: These newsletters used tiered rewards and "Complete Routine" bundles to achieve an 18% higher Average Order Value (AOV) than other channels.

Generated $142k in 48 Hours: I designed a tiered "Gift With Purchase" email that brought in $142k in direct revenue in just two days.

Captured High Interest: The "Anti-Aging & Longevity" layouts I developed earned the highest engagement scores among all our digital assets.

Simplified the Shopping Path: I used a single-product focus and bold benefit callouts to make our offers immediate and easy to act on.