Sisley Newsletters

This past year, I shifted our email approach from a "one size fits all" model to a strategy built on how people actually shop. Instead of sending the same content to everyone, I design custom newsletters for specific segments, like long-time fans who hadn't tried our newer scents or customers who hadn't purchased in over a year.

To support this, I use a "less is more" philosophy to pair Sisley’s luxury aesthetic with clear, results-driven layouts. By focusing on a single-product hierarchy and bold benefit callouts, I ensure the value is unmistakable within the first second of scrolling. This pivot has helped the brand exceed seasonal sales targets while maintaining the premium experience our audience expects.

• This change in direction led to a 59.2% average view rate, which was a 24.9% jump over our previous year.

  
  

• My designs for the 7-day Friends & Family event helped generate $1.8 million in sales with a high average order of $354.

  
  

• Even with the increase in send frequency, we kept the audience happy and maintained a mere 0.11% unsubscribe rate.